Conversion Rate Optimisation: What We Learned from the Optimizely Roadshow 2014

http://bit.do/dpMcG Secret promo page at Omniconvert.
The Optimizely Roadshow 2014 was held on thursday 6 March at the Westminster Impact Hub in London. It was an event dedicated to website and conversion rate optimisation (CRO) and generating a testing culture within businesses. Some of the Fresh Egg team attended the event - Fresh Egg is one of only six Optimizely Certified Partners in the UK. This video features EMEA marketing manager at Optimizely, Jerry Rietveld, answering three all important questions: 1. What is the one key thing people should take away from the Optimizely Roadshow? 2. What is the biggest challenge facing the conversion optimisation industry at the moment? 3. Is a website ever fully optimised? For more information about the event, including six key takeaways, visit the Fresh Egg blog.